Newsmax Nearly Quadruples Year-Over-Year January Audience as Foxnews.com Dips for 2nd Consecutive Month
Unique Visitors to Conservative-Friendly Social Sites Soar
February 23, 2021 – Year-over-year (YOY) unique visitors to Newsmax rose 286% in January 2021, making it the third consecutive month that Newsmax has registered triple-digit YOY gains in traffic. In January 2020, Newsmax attracted 3,181,000 unique visitors, while in January 2021 the site drew 12,265,000 million unique visitors.
For the second consecutive month, Foxnews.com experienced a YOY audience decline as it registered a 15% decrease in unique visitors compared to January 2020. However, Foxnews.com remained the most visited conservative website that TheRighting tracks with 95,014,000 unique visitors in January 2021.
“Newsmax was able to capitalize on a robust January news environment that included the January 6 insurrection, Georgia run-off elections and the Biden inauguration to build audience,” said Howard Polskin, President and Chief Curator, TheRighting. “An increasing number of conservative news consumers appear to be turning to Newsmax as a source for news, opinion and analysis. Surprisingly, Foxnews.com stumbled in a month filled with historically significant news events that should have increased their audience.”
Leaders and Losers Among Top 20 Conservative Websites for January 2021
(by unique visitor percentage increase/decrease from year ago)
Leaders
· Bongino.com (+364%)
· Newsmax (+286%)
· Gateway Pundit (+202%)
Losers
· National Review (-29%)
· Daily Caller (-27%)
· PJ Media (-27%)
The three U.S. mainstream news websites followed regularly by TheRighting all posted YOY audience gains in January 2021. Washingtonpost.com attracted 111,624,000 unique visitors, which was nearly 24 million more unique visitors compared to January 2020, for a 27% YOY increase. CNN.com drew 175,157,000 unique visitors for a 24% YOY increase followed by The New York Times brand (108,145,000/+4%).
Parler Talk
Since November 2020, TheRighting has begun tracking unique visitors to three conservative-friendly social media sites: Parler, Rumble and MeWe. Although Parler was deplatformed in mid-January, it still posted huge YOY increases in unique visitors. The number of unique visitors for January 2021 are as follows:
· Rumble (15,099,000; +72% vs year ago)
· Parler (12,301,000; +5,941% vs year ago)
· MeWe (7,776,000; +792% vs year ago)
Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content. TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year over year. That information is posted on the Metrics section of TheRighting’s website.
TheRighting also publishes a listing of Who’s Who in Conservative Media as well as an A-Z Guide to Right-Wing Media and A-Z Guide to Liberal Media, and updates them regularly. In 2021, TheRighting launched The Kelly Watch, which analyzes guests appearing on Newsmax TV’s popular “Greg Kelly Reports.” Additionally, TheRighting has created the Trump Book Tracker, which monitors all Trump-related books that will be published in 2021 and beyond.
Source: Comscore Media Metrix® Multi-Platform, Custom-defined list, including, but not limited to Foxnews.com, Breitbart.com, DailyCaller.com, WashingtonExaminer.com, WesternJournal.com, Washingtontimes.com, Total Digital Audience, January 2021, U.S.
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