Breitbart Slump Deepens as Traffic Plunges for 6th Consecutive Month 

March 27, 2019, New York, NY – Breitbart registered its sixth consecutive month of losses in year-over-year unique visitors, according to TheRighting’s exclusive analysis of traffic to conservative websites using Comscore data.  For the month of February, Breitbart attracted 5,245,000 unique visitors, a sharp drop  of 33% compared to February 2018 when it drew 7,782,000 unique visitors.  Altogether, Breitbart lost 2.5 million unique visitors in February 2019 vs 2018. 

 Six other conservative websites drew more uniques than Breitbart:  Fox News, The Washington Examiner, National Review, The Washington Times and The Western Journal.  Breitbart usually ranks a strong number two behind perennial conservative powerhouse Fox News.

 Year-over-year uniques to Foxnews.com jumped 18%, its fourth consecutive month of traffic gains.  Fox News had 101,896,000 uniques in February, up 15 million from a  year ago.  Furthermore, it put Foxnews.com just 11.7 million uniques behind CNN.com for February 2019.  In February 2018, CNN.com’s traffic exceeded Fox News by 35 million uniques. 

 CNN.com and the other two prominent mainstream media sites TheRighting follows each month had relatively soft results for year-over-year unique visitors February 2019 vs. February 2018:  CNN.com (-7%), The New York Times brand (+3%) and Washingtonpost.com (-2%). 

 The top five right-wing websites in February based on the total number of unique visitors are as follows:

1.     Foxnews.com (101,896,000)

2.     TheBlaze (9,078,000)

3.     The Washington Examiner (8,383,000)

4.     National Review (6,555,000)

5.     Washington Times (6,284,000)

CNN.com continued its reign as one of the top US news websites with 123,475,000 unique visitors in January.  However, unique visitors to Foxnews.com still surpassed those of the US news websites of The New York Times brand (94,106,000) and WashingtonPost.com (86,590,000). 

 Leaders and Laggards Among Top 20 Conservative Websites for February 2019

(by unique visitor percentage increase/decrease from year ago)

Leaders:

·      TheBlaze (+110%)

·      National Review (+57%)

·      The Western Journal (+53%)

Laggards:

·      The Federalist (-52%)

·      Townhall (-47%)

·      WND (-45%)

 Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content.  TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year over year.  That information is posted on the Metrics section of TheRighting’s website.  (See February 2019 data here.)

 TheRighting also publishes an A-Z Guide to Right-Wing Media  on its website and updates it regularly.  The guide features descriptions about prominent right-wing media websites.

 Source: Comscore Media Metrix® Multi-Platform, Custom-defined list including but not limited to Foxnews.com, Breitbart.com, DailyCaller.com, WashingtonExaminer.com, WesternJournal.com, Washingtontimes.com, Total Digital Audience, February 2019, U.S.